Creativity has been my compass from an early age. Whether sketching architectural structures, drawing comics about my family or writing adventure stories, I was always captivated by art in all its forms.
Today I work across UX/UI, product experiences, web and brand, design systems and AI-assisted workflows. Highly organized, detail-obsessed and a problem solver at heart, I thrive on deep research, new trends and finding better solutions.
- 100+
- Projects shipped
- 250M+
- Wix users reached
- 12+
- Years designing
Why work with me
Five things
I bring to a team
Product thinking, end to end
Conversion-focused journeys, from research to launch and data-driven iteration.
Systems that scale
Design systems and tokens that keep a product consistent as it grows. This site runs on one.
Building with AI
AI-assisted workflows and code turn ideas into working prototypes, fast.
Detail-obsessed, research-driven
Highly organized and curious. I dig deep into research and new trends, then sweat every pixel.
A mentor and a team player
Lead designer and mentor at Wix. I believe the best ideas come to life through collaboration.
Experience
Where I've worked
-
Senior Web & Brand Designer
Wix.com · Marketing Studio
- Owned the UX/UI of the Wix Domains revamp, lifting domain sign-ups.
- Led Marketing Studio’s design system.
- Brought AI into research, prototyping and execution.
-
Design Mentor & Lead Brand and Web Designer
Wix.com
- Mentored designers on concepts, flows and visual hierarchy.
- Led brand and web for Wix’s SaaS marketing team.
-
Design Mentor
Wix Playground Academy
- Mentored international UX/UI designers toward an industry showcase.
-
Brand & E-commerce Web Designer
Wix.com
- Helped define the visual language of Wix Stores.
- Led Wix Stores marketing pages and campaigns.
-
Marketing Designer
Wix.com
- Led design across Wix’s global acquisition channels.
- Worked on a global Wix campaign with Sagmeister & Walsh.
-
Brand and Web Designer
Yotam Bezalel Studio
- Brand identities and web concepts for studio clients.
-
Marketing Graphic Designer
Promarket
- Brand design for The Coca-Cola Company campaigns.
Recommendations
What people say
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