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Ofir Tamir

Product Designer

popitamir@gmail.com
+972 54-683-1600
linkedin.com/in/ofir-tamir-levin

Profile

Product Designer (UX/UI) with 12 years of experience, 10 at Wix.com, owning conversion-focused journeys end to end. I bring the full package: systems-level product thinking and UX, backed by a pixel-perfect eye for UI craft. Core strengths: problem discovery, product research, design systems and AI-assisted coding for working prototypes, partnering closely with product and engineering.

Experience

  • Senior Web & Brand Designer

    Wix.com · Marketing Studio
    • Owned the UX/UI of the Wix Domains revamp, redesigning a conversion-focused purchase journey with product, engineering, content and SEO. Shipped a measurable lift in domain sign-ups and kept iterating based on data.
    • Led Marketing Studio’s design system: reusable components, UI guidelines and patterns adopted across the studio, improving consistency and delivery speed.
    • Integrated AI tools into the design process, from research and ideation to rapid prototyping and final execution.

  • Design Mentor & Lead Brand and Web Designer

    Wix.com
    • Mentored designers on concept development, user flows, structure and visual hierarchy across brand and web projects.
    • Led brand and web initiatives for Wix’s SaaS marketing team, shaping scalable visual systems and key web journeys.

  • Design Mentor

    Wix Playground Academy
    • Mentored selected international UX/UI designers on portfolio projects, storytelling and digital execution, preparing them for a final showcase judged by industry professionals.

  • Brand & E-commerce Web Designer

    Wix.com
    • Helped define the visual language of Wix Stores, a core e-commerce product in a competitive global market.
    • Led brand and web design for Wix Stores product marketing pages, campaigns and promotional assets.

  • Marketing Designer

    Wix.com
    • Led brand and marketing design across Wix’s global acquisition channels: web, email, campaigns and video.
    • Contributed to a large-scale Wix campaign with Sagmeister & Walsh, shaping campaign assets and marketing materials.

  • Brand and Web Designer

    Yotam Bezalel Studio
    • Shaped brand identities, visual systems and web concepts for clients within a boutique creative studio.

  • Marketing Graphic Designer

    Promarket
    • Led digital and commercial brand design for The Coca-Cola Company across campaign, promotional and print materials.

Courses

  • Product Design Foundations

    Wix

  • Interactive Web Animations with Rive

    Wix

  • User Experience Foundations

    Google · Coursera

  • Code for Designers

    Wix

Education

  • BA in Visual Communication

    Minshar School of Art & Design

  • BA in Humanities & Social Sciences

    The Open University

Skills

Design: Problem Discovery, Product Research, UX/UI Design, User Flows, Wireframing, Prototyping, Interaction Design, Information Architecture, Design Systems, Responsive Web Design.
AI-assisted workflows: AI-assisted Coding & Prototyping, Research, Concept Exploration.
Tools: Figma, Framer, Claude, Midjourney, Weave, Codux, Photoshop, Illustrator, After Effects, Jira, Monday.com, Slack.
Languages: Hebrew (native), English (fluent).